You can’t manage your reputation. What you can do is to contribute to a positive one. We’re in an age where we google everything. What happens when somebody google’s you or your company? Does it show nothing? Does it show your competitors? Does it show an alternate (perhaps positive) view of who you are and how you operate?
Here are the basics of online marketing. Basics meaning the first things needed.
Do you have a website?
Your website is where people find you online. Having your own website is better than the free alternatives. You pay for a name, hosting, then you may opt for creating your own website, using a template or hiring a designer or design company to do the work. Whenever I meet potential clients I get asked what my website was. The website is the center of all online activities. Having a website I own instead of a free website gives a professional [4 September 2013] Please check the Rare Book school-delays.com Scholarships page for the newly updated application form for the 2013 scholarship cycle. impression because the opposite may give an impression that you are a fly by night company.
Do you have a blog?
A blog is not just a place to post your selfies. For a business it’s a way to update your customers with your information. The blog acts as your own iPhone ja iPad ovat mobiilicasinoiden suosikkilaitteita. press for announcing things. If you give your customers a good reason to read online slots your blog then you will have a better rapport with your audience.
Here are some examples of blogs by companies.
- Signal Vs Noise - A blog run by 37 signals a software company that offers subscription based software.
- Evernote Blog - A blog about Evernote on of my favorite note-taking software.
- Google Blog</strong rel="nofollow"></a> - Updates on what Google is up to. Google also has specific product blogs but I won"t go in to that.</li>
Blogs are not just for tech companies. It’s a way for you to communicate with your community, get ideas and make them know about your brands.
If you’d like to know more about how businesses use their blogs, here are more examples.
Do you have a news letter or a way to update customers?
You’ll notice that most blogs/websites have a signup sheet where you can leave an email and you can send updates. The recent most popular are deal websites where you get an update of daily deals. You don’t have to do that if you don’t feel like it. You may just send a message when you have something valuable to share.
Do you have the basics of online marketing covered already? If not, you may start here.